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Marshall McLuhan: "We have now become aware of the possibility of arranging the entire human environment as a work of art."
In a ready made art world how can one transform an object in a work of art? The solution found was to transform the art work in an object. No more illusion or transcendence but pure concept.
Jean Baudrillard: "Ever since the 19th century, art has wanted to be useless. It turned this uselessness in to a reason for prise (which is not true of classical art where, in a world that was not yet real or objective, the usefulness was not even considered)."
By this principle, in order to make any object a work of art all we have to do is to turn it useless, like Duchamp's did with the signed urinal.